Demiurge Studios Developing iPhone Games!

Another day, another platform.

In our relentless march toward having games accessible at any time, Demiurge is developing iPhone games. We're an offically licensed iPhone developer.

The iPhone is, without a doubt, quite a slick platform.

We're working on our first title, but can't say any more about that yet. More news coming soon!

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Advertising is in the Content

It's a trend that's being going on a while, but is still worth notice: advertising making its way into games. The Escapist has a nice article up about the hot topic of in-game political ads. The indication is that we'll be seeing more and more advertisements in game -- and this is something many more developers will be dealing with in the future.

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Content is the Advertisement

Advertising as we know it is changing.

Most advertisements are filtered versions of a product. A picture of someone drinking soda is not the same drinking soda, nor is watching a car drive to a jazzy jingle the same as owning a car.

But with entertainment, customers can experience the product in part or in full, then decide to pay for it (though that payment may be watching commercials). As Saturday Night Live showed this weekend, more people are watching online than on TV. Sure, some people only chose to watch certain segments, but I'm sure that some were convinced by the individual clips to watch the entire show. The advertisement for SNL was just SNL itself.

Game companies do this already. Publishers and developers often try to give players an authentic experience via a demo. Sure, gave the traditional trailers and, um, puppets. But game companies have been providing demos, and not just commercials, since the infancy of the medium. I'm glad to see television is catching up.

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Most Indie Game Developer of All

Demiurge Studios is a bootstrapped studio and an independent developer. With small downloadable and browser-based games, we’re seeing a lot of great new developers cutting their teeth in the industry. But it seems that the most indie of the indie developers may be the man Chris Remo describes in this article: a man who “wants to become the best game designer ever,” but who is apparently homeless and has only a copy of Game Maker 7.0 at his disposal.

It’s a good read, with flashes of that grit and hope that defines many independent game developers.

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